Crafted a seamless mobile shopping experience for Costco Wholesale aimed at driving higher in-store & in-app conversions, increasing cart sizes, boosting memberships & ultimately accelerating revenue growth.
Category
Role
Time Line
Meet Karen
The Efficiency Driven Working Mom
Karen, 35 year old, a Washington-based IT Manager, B.Tech grad, and a Mom.
I don’t want to waste my weekends shopping in crowded Costco stores, but I also want the best value for money.
FRUSTRATIONS
Crowded stores
Low availability
Impersonal shopping
Long queues
Time waste
Stock issues
Overwhelming aisles
Delivery gaps
NEEDS
Affordable price
Save time
Convenience focus
New discoveries
Bulk savings
Reduce waste
Easy shopping
Variety access
Purchase: In Store
How might we help Karen to plan her store visit during weekends?
Purchase: In Store
How might we help Karen navigate the store to find the aisle and get the item added to cart without feeling overwhelmed?
Purchase: In Store
How might we help Karen make her purchase (while in store) easy and super quick so that she doesn't have to wait in long queues at the checkout counters?
Purchase: At Home
How might we help Karen get access to the products that are available with Costco in the most user friendly format, so that shopping can be planned and needs and wants of the family can be addressed?
Turned research into designs that blend in-app and in-store journeys with smart navigation, quick checkout, and personalized tools for faster, easier, more engaging shopping.
